Turn One Client Event Into Years of Loyalty, Referrals, and Revenue

Legendary Customer Experience™ engineers emotional loyalty competitors cannot copy.

Clients stay 2–4 years longer

Lifetime value increases 20–30%

Referral volume multiplies 3–5×

Trusted by Honeywell • Delta Air Lines • U.S. Army • John Deere • Parker Wellbore

Engagements typically range from $15K–$125K • Limited annual availability

 

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Products get copied. Pricing gets undercut.
Loyalty has to be engineered.

In saturated markets, the only advantage that compounds is how people feel about you.
Legendary Customer Experience™ creates emotional anchors that drive behavior, retention, and advocacy for years.

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Client Retention

A typical event gets up 6 months of retention. Legendary events experience +2-4 years

Lifetime Value

A typical event has up to 11% increase whereas Legendary events experience +20-30%

Referral Rate

The average referral rate is around 8% Legendary Customer Experiences will generate +38-62%

Source: 200+ corporate and leadership events, 2018–2025

One well-designed event can turn a single key account into a long-term advocate who expands spend and brings new business organically..

Strategic Keynote

Anchors your mission into a moment people remember and repeat.

Breakthrough Experience

Firewalks, board breaks, and embodied challenges that rewire belief and commitment.

Curated Connection

High-trust environments where loyalty forms through shared triumph, not small talk.

Every element is designed to move people, and the metrics that matter.

Meet Douglas "Dug" McGuirk

The Architect Behind the Experience

When the stakes are high and the outcome matters, organizations don’t bring in motivation.
They bring in someone who can move people for real.

Dug McGuirk designs and facilitates high-impact experiences that create emotional loyalty, cultural alignment, and decisive action, not just for the moment, but long after the event ends.

A former Senior Peak Performance Strategist with Tony Robbins, Dug has guided executives, military leaders, and founders through defining moments that required clarity under pressure. His work has been trusted by organizations including Honeywell, Delta Air Lines, the U.S. Army, American Airlines, and Parker Wellbore.

Dug’s role is not to “fire up a room.”
It’s to engineer experiences that anchor your message into behavior, so the energy converts into commitment, loyalty, and results.

Let's Design Your Event!

This Is For Organizations That:
• Serve high-value clients or partners
• Care about retention more than impressions
• Want loyalty that survives pricing pressure

This Is Not For:
• One-off entertainment
• Motivation without follow-through
• Low-stakes events with no strategic intent

Dug:

"Transcend limits, ignite passion, and craft your breakthrough - because transformation isn't just an event, it's a lifestyle." 

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Check out what clients say:

Looking for a high-powered, high-energy presentation to get yourself or your team on point? Dug is THE ONE to get you there. His charisma is beyond anything you have ever seen, and his ability to connect with the audience is outstanding. I highly recommend bringing Dug in for your next event. 


-Jessica Brace

Dug had me fill the room with my employees, and in under ONE HOUR he delivered me back MY TEAM!!!! 
 
Two weeks later, my TEAM is still thanking me for finding him! This was a turn-key solution for team-building, motivation, and high energy output from formerly less than positive employees. 
 
I STRONGLY recommend having Dug transform your organization! 
 

-Paul Boudreau

Dug is an outstanding leadership trainer with an exceptional gift for creating an engaging presentation. His style is energetic and passionate...a superb approach in coaching others to take ACTION! He shares practical, realistic Implementation Strategies and encourages active participation from his audiences. I highly recommend him for any leadership/motivational speaking engagements.

-Nancy Major

Investment

Breakthrough Keynote    Stage + anchor moment              $15K

Half-Day Experience      Culture or loyalty immersion         $35K 

Full-Day Experience       Deep transformation + firewalk    $75K

Annual Partnership        Ongoing loyalty engine                 $125K+

2026 Dates Are Filling Quickly • Secure Your Window Early
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Speaker Reel

 
 
 
 

Turn One Client Event Into Years of Loyalty, Referrals, and Revenue

Don’t Host Another Forgettable Event.
Engineer Loyalty That Lasts.

Legendary Customer Experience™ creates emotional loyalty your competitors cannot copy, reverse, or discount..

Next Step:
Secure a brief strategy conversation to explore fit, timing, and impact. This is a conversation, not a commitment.

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