Turn Every Client Event Into Your Most Profitable Growth Tool.

The fastest way to increase retention, referrals, and lifetime value? Make your clients feel something they’ll never forget.

In a world where competitors can match your price, product, or service, your real advantage is how you make people feel.
The Legendary Customer Experience™ transforms ordinary gatherings into high-emotion loyalty events that keep clients—and top talent—deeply committed to you.

Discover the Power of Transformation

Why Leaders Choose Legendary Customer Experience™

Most corporate events check boxes. Ours break records.

Extend Client Retention - Create experiences that bond clients to your brand for years.

Multiply Referrals - Attendees leave eager to talk about your event—and your company.

Strengthen Your Brand Story - Embed your mission into an unforgettable moment.

Boost Team Engagement - Align your team around shared wins and loyalty behaviors.

Engaged clients are 5x more likely to refer, stay 2–4 years longer, and spend 20–30% more.

These aren’t parties. These are platforms for growth.

What Makes It Legendary

Most “events” entertain. Ours transform.
Through proven experiential methods, like interactive challenges, symbolic breakthroughs, and tailored group exercises, we create moments your clients and team will talk about for years.

This isn’t hype. It’s strategic emotional imprinting designed to:

Make attendees feel seen, valued, and inspired
Anchor that feeling directly to your brand
Drive long-term loyalty that no competitor can touch

We don’t do “off-the-shelf.” We build unforgettable.

The Breakthrough Experience: Not Just Activities, Metaphors That Stick

Led by transformation expert Dug McGuirk, each experience includes:

Firewalks - Transcend fear
Glasswalks - Refine focus
Board Breaking - Shatter mental blocks
Arrow Breaks & Fire Eating - Become unstoppable

These experiences aren’t stunts, they’re stories your clients will tell again and again… with your brand at the center.

Book You Strategic Growth Strategy Here

Meet Dug: Your Breakthrough Facilitator

When leaders, Fortune 500 companies, and elite teams need more than motivation, they call Dug McGuirk.

With decades of experience guiding high-stakes transformations, Dug fuses emotional intelligence, experiential psychology, and performance mastery into events that ignite lasting change.

A former Senior Peak Performance Strategist with Tony Robbins, Dug has coached executives, soldiers, and entrepreneurs through their defining moments. His client roster includes Honeywell, Delta Air Lines, the U.S. Army, American Airlines, and Parker Wellbore - organizations that trust him to deliver when the stakes are highest.

Dug doesn’t just speak to an audience. He designs breakthrough experiences that embed your company’s message into action, ensuring the energy, loyalty, and alignment last long after the applause fades.

Let's Design Your Event!

Elevate Your Event. Amplify Your Results.
Give your audience more than a great moment, give them a breakthrough they’ll carry into their work, relationships, and leadership for years to come.

Whether it’s an electrifying keynote or an immersive training, Dug’s sessions are designed to energize your people, align them to your vision, and spark measurable results long after the event ends.

Strengthen Culture. Forge Unbreakable Teams.
Transform your next gathering into a catalyst for connection, trust, and performance. Dug’s breakthrough experiences go beyond “team building” to create lasting bonds that drive collaboration, innovation, and loyalty across your organization.

Choose Your Breakthrough. We’ll Engineer the Impact.
Every organization is unique, your event should be too. We’ll design a custom breakthrough experience that aligns with your goals, reflects your culture, and delivers the exact results you want… whether that’s deeper client loyalty, a stronger team, or a surge of inspired action.

Customer Appreciation Events That Build Loyalty and Drive Growth

Your clients and partners don’t need another dinner or golf outing, they need an experience they’ll never forget, one that ties their loyalty directly to your brand.

Legendary Customer Experience™ events are strategically designed to create high-emotion moments that strengthen relationships, inspire advocacy, and keep you top of mind long after the day ends.

The Business Impact

An emotionally engaged client is more than happy, they’re profitable.

They stay longer.
They invest more.
They refer more business.

Imagine hosting a customized event where a client is so moved they increase their annual spend by 30%, then tell your story to their network, bringing in multiple new accounts. That’s the multiplier effect of a Legendary Customer Experience.

What Makes It Legendary

We combine proven loyalty-building strategies with unforgettable moments to create events that move people and move the needle:

Custom Keynotes that speak directly to your audience’s challenges and aspirations
Breakthrough Experiences (like glass walks, fire eating, or board breaking) that anchor the memory of overcoming obstacles
Curated Networking that fosters authentic, high-trust connections between attendees

Every element is engineered for impact, not just entertainment.

Customization & Collaboration

Your company is unique, your event should be too. We work closely with your team to:

Understand your culture, values, and goals
Select activities that align with your brand’s identity
Design a flow that maximizes connection, energy, and take-home value for your guests

This isn’t a plug-and-play program. It’s a bespoke experience that reflects your brand at its best.

Bottom Line: Legendary Customer Experience turns client appreciation into a growth strategy. You’ll leave with stronger relationships, deeper loyalty, and a story your clients will tell again and again.

Download The Hidden Cost of Skipping Customer Appreciation EBook Here!

Why Choose Dug McGuirk for Your Next Event?

When the world’s most respected organizations: Honeywell, Delta Air Lines, the U.S. Army, the U.S. Air Force, Parker Wellbore, John Deere, and American Airlines, need to move their people from inspired to committed, they call Dug McGuirk.

Dug blends a rich tapestry of real-world experience - from leading corporate transformations to training elite teams, with a delivery style that is equal parts high-energy and high-impact. He doesn’t just speak to your audience; he immerses them in an experience that changes how they think, act, and connect.

Whether you’re looking to:

Elevate leadership performance
Strengthen influence and communication skills
Deepen client or team loyalty
Align people to your mission

Dug’s expertise ensures your audience won’t just attend your event, they’ll leave transformed, ready to take action, and talking about it for years.

Let's Design Your Event

The Power of Breakthroughs

Legendary Customer Experience™ events are built on one principle: people remember moments that move them. We use high-impact, experiential activities to transform your event into a milestone your audience will talk about, and act on, for years.

Facilitated by Dug McGuirk, each breakthrough is more than an activity, it’s a living metaphor for overcoming challenges, embracing change, and unlocking potential. Whether it’s the precision of an Arrow Break, the focus of a Board Break, or the adrenaline of a Firewalk, every element is carefully designed to align with your company’s values, reinforce your message, and inspire immediate application in real life.

Why It Works

Emotional Anchor: People remember how they feel more than what they hear. These experiences create unforgettable emotional connections to your brand.
Shared Triumph: Facing a challenge together forges deep bonds, turning colleagues and clients into advocates.
Story Power: Breakthrough moments generate stories participants love to share, multiplying your reach through organic word-of-mouth and referrals.

Bottom Line: When your clients and teams break through perceived limits in a controlled, high-energy environment, they don’t just leave inspired, they leave loyal, connected, and ready to champion your brand.

Dug:

"Transcend limits, ignite passion, and craft your breakthrough - because transformation isn't just an event, it's a lifestyle."

let’s Design the Unforgettable

Check out what clients say:

Looking for a high-powered, high-energy presentation to get yourself or your team on point? Dug is THE ONE to get you there. His charisma is beyond anything you have ever seen, and his ability to connect with the audience is outstanding. I highly recommend bringing Dug in for your next event.

-Jessica Brace

Dug had me fill the room with my employees, and in under ONE HOUR he delivered me back MY TEAM!!!!

Two weeks later, my TEAM is still thanking me for finding him! This was a turn-key solution for team-building, motivation, and high energy output from formerly less than positive employees.

I STRONGLY recommend having Dug transform your organization!

-Paul Boudreau

Dug is an outstanding leadership trainer with an exceptional gift for creating an engaging presentation. His style is energetic and passionate...a superb approach in coaching others to take ACTION! He shares practical, realistic Implementation Strategies and encourages active participation from his audiences. I highly recommend him for any leadership/motivational speaking engagements.

-Nancy Major

Speaker Reel

Custom Approaches to Meet Your Needs

Every organization has unique challenges, goals, and culture. That’s why every Legendary Customer Experience™ is tailored to your audience, your objectives, and your desired outcomes.

Whether you’re building a stronger team, energizing your association, or equipping entrepreneurs to thrive, Dug’s programs fuse breakthrough experiences with actionable strategies, so the momentum lasts long after the event.

Corporate Solutions

Corporate Culture Development: Empower your team for peak performance with clear values, aligned vision, and renewed commitment.
Corporate Resilience: Strengthen leadership to navigate high-pressure challenges, reduce burnout, and boost productivity.
Transformative Teamwork: Foster collaboration and a high-performance mindset that drives innovation and results.

Association Impact

Unity in Action: Increase member engagement and build stronger communities by mastering the mindsets that turn challenges into collective wins.
Collective Courage: Inspire members to see obstacles as opportunities for growth, creating a culture that thrives together.

Entrepreneurial Growth

Entrepreneurial Empowerment: Turn stress into fuel for innovation, adaptability, and sustainable business success.
The Resilient Founder: Equip founders with the mindset and tools to push through challenges and spark breakthrough ideas.
Mindset Makeover: Build the confidence and adaptability needed to face obstacles head-on and grow stronger through them.

Bottom Line: Whatever your audience, Dug designs each experience to deliver both an emotional breakthrough and a measurable business result, because inspiration is only valuable if it drives action.

Let's customize my Experience!

Your Event Deserves More Than “Good.” It Deserves Legendary.

Every audience is different. Every goal is unique. That’s why every Legendary Customer Experience™ is custom-built to deliver exactly the outcomes you need, whether that’s deeper loyalty, stronger culture, or unstoppable momentum.

From the first conversation to the final standing ovation, we’ll design an experience that moves your audience, aligns with your objectives, and leaves them talking about it for years.

Your next event can deliver unforgettable moments AND measurable ROI. Let’s build it together.

Book Your Custom Strategy Call Now

Turn Every Client Event Into Your Most Profitable Growth Tool.

The fastest way to increase retention, referrals, and lifetime value? Make your clients feel something they’ll never forget.

In a world where competitors can match your price, product, or service, your real advantage is how you make people feel. The Legendary Customer Experience™ transforms ordinary gatherings into high-emotion loyalty events that keep clients—and top talent—deeply committed to you.

Why Leaders Choose Legendary Customer Experience™

Most corporate events check boxes. Ours break records.

Extend Client Retention - Create experiences that bond clients to your brand for years.

These aren’t parties. These are platforms for growth.

What Makes It Legendary

Most “events” entertain. Ours transform. Through proven experiential methods, like interactive challenges, symbolic breakthroughs, and tailored group exercises, we create moments your clients and team will talk about for years.

This isn’t hype. It’s strategic emotional imprinting designed to:

Make attendees feel seen, valued, and inspired

Anchor that feeling directly to your brand

Drive long-term loyalty that no competitor can touch

We don’t do “off-the-shelf.” We build unforgettable.

The Breakthrough Experience: Not Just Activities, Metaphors That Stick

Led by transformation expert Dug McGuirk, each experience includes:

Firewalks - Transcend fear

Glasswalks - Refine focus

Board Breaking - Shatter mental blocks

Arrow Breaks & Fire Eating - Become unstoppable

These experiences aren’t stunts, they’re stories your clients will tell again and again… with your brand at the center.

Meet Dug: Your Breakthrough Facilitator

When leaders, Fortune 500 companies, and elite teams need more than motivation, they call Dug McGuirk.

With decades of experience guiding high-stakes transformations, Dug fuses emotional intelligence, experiential psychology, and performance mastery into events that ignite lasting change.

Dug doesn’t just speak to an audience. He designs breakthrough experiences that embed your company’s message into action, ensuring the energy, loyalty, and alignment last long after the applause fades.

Elevate Your Event. Amplify Your Results. Give your audience more than a great moment, give them a breakthrough they’ll carry into their work, relationships, and leadership for years to come.

Whether it’s an electrifying keynote or an immersive training, Dug’s sessions are designed to energize your people, align them to your vision, and spark measurable results long after the event ends.

Strengthen Culture. Forge Unbreakable Teams. Transform your next gathering into a catalyst for connection, trust, and performance. Dug’s breakthrough experiences go beyond “team building” to create lasting bonds that drive collaboration, innovation, and loyalty across your organization.

Customer Appreciation Events That Build Loyalty and Drive Growth

Your clients and partners don’t need another dinner or golf outing, they need an experience they’ll never forget, one that ties their loyalty directly to your brand.

Legendary Customer Experience™ events are strategically designed to create high-emotion moments that strengthen relationships, inspire advocacy, and keep you top of mind long after the day ends.

The Business Impact

An emotionally engaged client is more than happy, they’re profitable.

They stay longer.

They invest more.

They refer more business.

Imagine hosting a customized event where a client is so moved they increase their annual spend by 30%, then tell your story to their network, bringing in multiple new accounts. That’s the multiplier effect of a Legendary Customer Experience.

What Makes It Legendary

We combine proven loyalty-building strategies with unforgettable moments to create events that move people and move the needle:

Custom Keynotes that speak directly to your audience’s challenges and aspirations

Breakthrough Experiences (like glass walks, fire eating, or board breaking) that anchor the memory of overcoming obstacles

Curated Networking that fosters authentic, high-trust connections between attendees

Every element is engineered for impact, not just entertainment.

Customization & Collaboration

Your company is unique, your event should be too. We work closely with your team to:

Understand your culture, values, and goals

Select activities that align with your brand’s identity

Design a flow that maximizes connection, energy, and take-home value for your guests

This isn’t a plug-and-play program. It’s a bespoke experience that reflects your brand at its best.

Bottom Line: Legendary Customer Experience turns client appreciation into a growth strategy. You’ll leave with stronger relationships, deeper loyalty, and a story your clients will tell again and again.

Why Choose Dug McGuirk for Your Next Event?

When the world’s most respected organizations: Honeywell, Delta Air Lines, the U.S. Army, the U.S. Air Force, Parker Wellbore, John Deere, and American Airlines, need to move their people from inspired to committed, they call Dug McGuirk.

Whether you’re looking to:

Elevate leadership performance

Strengthen influence and communication skills

Deepen client or team loyalty

Align people to your mission

Dug’s expertise ensures your audience won’t just attend your event, they’ll leave transformed, ready to take action, and talking about it for years.

The Power of Breakthroughs

Legendary Customer Experience™ events are built on one principle: people remember moments that move them. We use high-impact, experiential activities to transform your event into a milestone your audience will talk about, and act on, for years.

Why It Works

Emotional Anchor: People remember how they feel more than what they hear. These experiences create unforgettable emotional connections to your brand.

Shared Triumph: Facing a challenge together forges deep bonds, turning colleagues and clients into advocates.

Story Power: Breakthrough moments generate stories participants love to share, multiplying your reach through organic word-of-mouth and referrals.

Bottom Line: When your clients and teams break through perceived limits in a controlled, high-energy environment, they don’t just leave inspired, they leave loyal, connected, and ready to champion your brand.

Dug:

"Transcend limits, ignite passion, and craft your breakthrough - because transformation isn't just an event, it's a lifestyle."

Check out what clients say:

Looking for a high-powered, high-energy presentation to get yourself or your team on point? Dug is THE ONE to get you there. His charisma is beyond anything you have ever seen, and his ability to connect with the audience is outstanding. I highly recommend bringing Dug in for your next event.

Speaker Reel

Custom Approaches to Meet Your Needs

Every organization has unique challenges, goals, and culture. That’s why every Legendary Customer Experience™ is tailored to your audience, your objectives, and your desired outcomes.

Whether you’re building a stronger team, energizing your association, or equipping entrepreneurs to thrive, Dug’s programs fuse breakthrough experiences with actionable strategies, so the momentum lasts long after the event.

Corporate Solutions

Corporate Culture Development: Empower your team for peak performance with clear values, aligned vision, and renewed commitment.

Corporate Resilience: Strengthen leadership to navigate high-pressure challenges, reduce burnout, and boost productivity.

Transformative Teamwork: Foster collaboration and a high-performance mindset that drives innovation and results.

Association Impact

Unity in Action: Increase member engagement and build stronger communities by mastering the mindsets that turn challenges into collective wins.

Collective Courage: Inspire members to see obstacles as opportunities for growth, creating a culture that thrives together.

In a world where competitors can match your price, product, or service, your real advantage is how you make people feel.
The Legendary Customer Experience™ transforms ordinary gatherings into high-emotion loyalty events that keep clients—and top talent—deeply committed to you.

Most “events” entertain. Ours transform.
Through proven experiential methods, like interactive challenges, symbolic breakthroughs, and tailored group exercises, we create moments your clients and team will talk about for years.

Elevate Your Event. Amplify Your Results.
Give your audience more than a great moment, give them a breakthrough they’ll carry into their work, relationships, and leadership for years to come.

Strengthen Culture. Forge Unbreakable Teams.
Transform your next gathering into a catalyst for connection, trust, and performance. Dug’s breakthrough experiences go beyond “team building” to create lasting bonds that drive collaboration, innovation, and loyalty across your organization.